About – Erika Henna Herbal
Erika Henna Herbal is a trusted name in natural hair and body care, rooted in the legacy of Sampat Raj & Company, established in 1988 in Sojat, Rajasthan.
Our journey began with Mamta Gold Mehandi Powder and premium Mehandi Cones, which quickly gained recognition across India. Over time, this legacy was carried forward by Mr. Jogendra Tak, who introduced Erika Henna Herbal with a modern approach to traditional herbal care. We offer a wide range of hair and body care products, including Mehandi Powders, Herbal Hair Colors, shampoos, conditioners, serums, body washes, and lotions. Our products are designed to nourish and enhance natural beauty using safe and effective herbal ingredients. We strongly believe in women empowerment, with a majority of our workforce consisting of skilled women from local communities. Our vision is to promote natural beauty through modern herbal formulations. Our mission is to make luxurious self-care affordable and accessible for everyone.
Erika was born from a dream rooted in the soil of Sojat, Rajasthan, where the tradition of mehendi runs deep. What began in 1988 as a small venture by Sampat Raj & Company with Mamta Gold Mehendi soon blossomed into a legacy of trust and purity. As the next generation stepped in, that dream grew stronger evolving into Erika, a brand that blends heritage with modern self-care. From the earthy touch of henna to the soothing comfort of shampoos, conditioners, and skincare — every Erika product carries the love, care, and wisdom of generations. At the heart of Erika is a simple belief: luxury should be for everyone, not just a few. With a workforce largely made up of women, Erika also stands for empowerment and opportunity. More than just beauty, Erika is a story of roots, resilience, and redefining care naturally and affordably.
Guiding Our Journey
Discover the values and aspirations that drive everything we do at Erika
- Inspiring Confidence through Natural Beauty
- Cultivating Excellence & Efficiency
- Sustainability Initiatives
- Customer Engagement
To make luxurious self-care accessible to everyone, because we believe that true luxury should never come with a heavy price tag. We’re committed to democratizing beauty and wellness through innovative, affordable solutions.
To empower women and promote traditional beauty secrets through modern formulations. We envision a world where every woman has access to the finest natural beauty solutions, celebrating heritage while embracing innovation.
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Trusted experience
We are committed to providing quality personal care products designed to deliver reliable results and a satisfying customer experience.
About us info
At Erika, we believe that personal care should be simple, effective, and accessible. Our mission is to offer products that help people feel confident, refreshed, and well cared for every day